BYBORRE AW19 - The Layered Edition™ exclusive capsule and installation at DSM GINZA

For the brand’s launch at Dover Street Market Ginza, BYBORRE created an installation inspired by their process, specifically highlighting their in-house circular knitting machines. Additionally they partnered with The Woolmark Company to present a 3 piece capsule collection exclusive to DSM Ginza.

The BYBORRE approach is always a layered one, starting with the design and engineering of their multi layered fabrics. This Edition embodies layering throughout the entire design process, starting from yarn, to structures, to fabrics, and ultimately the garments and how they are worn.

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WHAT

BYBORRE launches The Layered Edition™ AW19 collection at Dover Street Market Ginza with a special installation and a DSM Ginza exclusive capsule collection in partnership with The Woolmark Company.

WHEN

The installation for the occasion of The Layered Edition™ opens on October 19th at DSM Ginza Open House.

WHERE

The DSM Ginza capsule in partnership with The Woolmark Company will exclusively be available at Dover Street Market Ginza. 

The Layered Edition™ can be found at select retailers worldwide and at BYBORRE.com

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DSM Ginza Exclusive capsuleFor the occasion of this launch BYBORRE created a capsule collection exclusive to Dover Street Market Ginza, including a unique version of one of the key pieces from The Layered Edition™, the Weightmap Sweater. Not only has this style been executed in an exclusive colourway, but the cotton 3D™ of the body has been replaced with a luxurious Merino wool 3D™ fabric. Additionally a series of striking scarves were knit in-house in both a full length as well as a newly developed kids size. Every scarf in the series is unique due to the gradient of the knit on the front side. The side worn to the skin is an extremely soft boiled Merino wool.

Also available are 2 long sleeve t shirts that feature archival BYBORRE 8-bit™ fabric swatches on the back.

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Partnership with The Woolmark Company

As the global authority on wool, The Woolmark Company invests in the research, development and marketing of this 100% natural, renewable and biodegradable fibre. Working alongside like-minded brands - such as BYBORRE - allows for the development of more intelligent wool products and processes.

 For the first time BYBORRE has developed luxurious Merino wool variations of all of their signature fabrics, using wool’s inherent properties to further push functionality. Key pieces of The Layered Edition™ were rendered in Merino wool and stand out due to the intense Deep Blue colour used in the capsule. This uniformity is a clear statement and stark contrast against the colour explorations BYBORRE does elsewhere in this Edition. On select styles Merino wool was used in tandem with GORE-TEX INFINIUM™ product technology to combine the best of all three material worlds.

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The Layered Edition™When approaching the design and construction for this Edition, BYBORRE thought about how different layers interact, both aesthetically and functionally. The garments are designed specifically to be worn as layers over each other. Details in this approach include layered and detachable pockets, temperature regulating construction techniques, incorporating Merino wool to add different functionality and mixing GORE-TEX INFINIUM™ product technology with knits.

BYBORRE fabrics have deliberately been placed in relation to their desired functionality. Heavier fabrics like the 3D™ have been used to provide warmth, whereas lighter weight fabrics like the 8-Bit™ are used in areas that require higher range of motion or which are warmer, resulting in several different fabrics coming together in a single garment and pieces which are built to layer.

Partners

The Woolmark Company, GORE-TEX brand, Santoni Shanghai, Mayer & Cie

Photo credit

Campaign images: photography: Petrovsky & Ramone - styling: Imruh Asha 

On-Body Looks + Flat shots: Team Peter Stigter

Additional photography: Victoriya Yanchuk (Team BYBORRE)