Try to stand out during Paris Fashion Week being the new kid on the block. Newcomers don’t have it easy in their craving for attention. The conventional choice is to either opt for a showroom or have a cubicle at one of the major trade shows.
We decided it was time for an alternative. As any original idea it all starts with a seemingly impossible notion, but after it marinates it defies all impracticalities. While everybody is running from show to showroom we thought we could make it a lot easier for everybody. Instead of them coming to us we could come to them, or meet somewhere in between.
The space was equipped with all the necessities to welcome buyers and give them a detailed impression on our Generation One collection. The story of our textile innovation background and feel for functionality was embodied by the space. Our mobility and unique setup had surprising appeal. Next to prestiged buyers, fellow designers, street photographers, and the occasional celebrity model made their visit. Even other brands and showrooms invited us to deck out in front of their spaces. Overall the city of Paris was welcoming and gracious enough to offer us some of the most wild and unbelievable locations.
About BYBORRE®
BYBORRE is a textile company producing innovative knitted textiles for a wide range of applications. What sets them apart is their mission to rethink not just textiles, but the entire way the industry works — with responsibility at its core.
After years of leading technical innovation and developing a striking and instantly recognizable textile language, BYBORRE made a radical move: they opened their platform, giving creators across industries direct access to design their own textiles — a decisive break from the closed, rigid systems that have long defined the industry.
They also took a clear ethical stand: all textiles are produced on-demand, directly tackling the massive environmental impact of overproduction. Through the Textile Passport, every step of the process is fully transparent and traceable — setting a new benchmark for accountability in the textile world.
BYBORRE’s textiles gained immediate international recognition — first in the fashion and sportswear industry, and later across interior architecture, automotive, and lifestyle sectors. Their future-forward approach attracted collaborations with leading brands such as Nike, the Kering Group, BMW Group, Apple TV, Rapha, Gore-Tex, Adidas, McLaren, RipCurl, Natuzzi, The Social Hub, among others.
Contact details
Related topics
Related news
BYBORRE Named Coolest Dutch Brand 2024
BYBORRE, the Amsterdam-based textile innovation company, has been awarded the title of Coolest Dutch Brand 2024 by FONK Magazine. A recognition of purpose-driven design — and a signal that collabor...
BYBORRE® Launches the Textile Room: A New Chapter in Custom Textile Creation
Amsterdam-based textile company BYBORRE announces the launch of the Textile Room — a new chapter in textile design where customization is intuitive, seamless, and just a click away. The Textile Roo...
BYBORRE® showcases how it’s redefining the future of textiles at Dutch Design Week and Orgatec
At this year’s Dutch Design Week, BYBORRE presents CREATE!, a citywide exhibition showcasing the versatility of its cutting-edge textile platform. The exhibition highlights the power of collaborati...
Rapha launches new Rapha20 special edition gilet, crafted in collaboration with BYBORRE®
Rapha, creators of the world’s finest cycling clothing and accessories, today presents its newest Rapha20 special edition, as part of its 20th Anniversary celebrations. Designed in collaboration wi...
BYBORRE® Showcases 'A New Textile Landscape' at Vanity Fair’s Giardino delle Idee during Milan Design Week 2024
Running from 16 to 21 April 2024 at the historic Museo Diocesano, the showcase spotlights BYBORRE®’s commitment to revolutionizing the textile industry by setting a new standard for textile creation.