Paris Fashion week FW17 - mobile showroom

Try to stand out during Paris Fashion Week being the new kid on the block. Newcomers don’t have it easy in their craving for attention. The conventional choice is to either opt for a showroom or have a cubicle at one of the major trade shows. 

We decided it was time for an alternative. As any original idea it all starts with a seemingly impossible notion, but after it marinates it defies all impracticalities. While everybody is running from show to showroom we thought we could make it a lot easier for everybody. Instead of them coming to us we could come to them, or meet somewhere in between.

The space was equipped with all the necessities to welcome buyers and give them a detailed impression on our Generation One collection. The story of our textile innovation background and feel for functionality was embodied by the space. Our mobility and unique setup had surprising appeal. Next to prestiged buyers, fellow designers, street photographers, and the occasional celebrity model made their visit. Even other brands and showrooms invited us to deck out in front of their spaces. Overall the city of Paris was welcoming and gracious enough to offer us some of the most wild and unbelievable locations.

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About BYBORRE®

BYBORRE is a textile company producing innovative knitted textiles for a wide range of applications. What sets them apart is their mission to rethink not just textiles, but the entire way the industry works — with responsibility at its core.

After years of leading technical innovation and developing a striking and instantly recognizable textile language, BYBORRE made a radical move: they opened their platform, giving creators across industries direct access to design their own textiles — a decisive break from the closed, rigid systems that have long defined the industry.

They also took a clear ethical stand: all textiles are produced on-demand, directly tackling the massive environmental impact of overproduction. Through the Textile Passport, every step of the process is fully transparent and traceable — setting a new benchmark for accountability in the textile world.

BYBORRE’s textiles gained immediate international recognition — first in the fashion and sportswear industry, and later across interior architecture, automotive, and lifestyle sectors. Their future-forward approach attracted collaborations with leading brands such as Nike, the Kering Group, BMW Group, Apple TV, Rapha, Gore-Tex, Adidas, McLaren, RipCurl, Natuzzi, The Social Hub, among others.

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