Byborre - Generation one

Characteristic to the label are the self-developed innovative knitting techniques that bring the digital and tactile worlds together. By starting from the yarns BYBORRE discovers new possibilities. The archetypical clothing pieces convey the story about material and machine, which introduces a new approach towards fashion where the process and product are equally important.

Intrigued by the circular knitting machines used in the mattress industry, BYBORRE found a way to reinvent their use. The initial research collection ‘The First Cycle’ was entirely made working with these machines. During the show not only the garments but also an animated film about the production process was shown. During last men’s Fashion Week (January 2017) in Paris BYBORRE premiered its first ready-to-wear collection titled ‘Generation One’ by way of a mobile showroom. Years of dedicated research in its 3D signature knit, with a client base consisting of some of the most established brands around, has led up to this noteworthy moment.

The small selection in colours complement shape and silhouette, conveying a general minimalistic impression and drawing the attention to individual details. Recurring throughout the whole collection is BYBORRE’s own fabric, perfectly displayed in its signature scarfs. With the background of a textile design studio the label challenges the seasonal constraints of fashion and offers a refreshing take on the everyday essentials.

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Credits

Design: Byborre

Executive Producer: Luke Smits

Agency: Johnny Wonder | Willem Dudok (Strategy) & Agatha Hartendorp (Account)

Client: Dutch Dominican Order | Arjan Broers (Communications) & René Dinklo (Prior Provincial)

Photography: Roel van Koppenhagen

Model: Marc Madeleyn

Special thanks to: Ummelen & Ummelen, Sam Vis

About BYBORRE®

BYBORRE is a textile company producing innovative knitted textiles for a wide range of applications. What sets them apart is their mission to rethink not just textiles, but the entire way the industry works — with responsibility at its core.

After years of leading technical innovation and developing a striking and instantly recognizable textile language, BYBORRE made a radical move: they opened their platform, giving creators across industries direct access to design their own textiles — a decisive break from the closed, rigid systems that have long defined the industry.

They also took a clear ethical stand: all textiles are produced on-demand, directly tackling the massive environmental impact of overproduction. Through the Textile Passport, every step of the process is fully transparent and traceable — setting a new benchmark for accountability in the textile world.

BYBORRE’s textiles gained immediate international recognition — first in the fashion and sportswear industry, and later across interior architecture, automotive, and lifestyle sectors. Their future-forward approach attracted collaborations with leading brands such as Nike, the Kering Group, BMW Group, Apple TV, Rapha, Gore-Tex, Adidas, McLaren, RipCurl, Natuzzi, The Social Hub, among others.

Contact details

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