AMSTERDAM, 20 SEPTEMBER 2023 — BYBORRE, the pioneering textile company on a mission to transform the textile industry, welcomes Mijke van Ballegooijen as CEO to lead the acceleration of positive change.
Founded in 2015, BYBORRE has evolved from a creative textile studio into an organization that propels impact innovation and encourages positive change in the industry. With its refreshed focus comes a call for new leadership to further realize its aspirations of fostering a more responsible and sustainable textile sector.
Mijke van Ballegooijen has previously been engaged in leading positions within a corporate context, with a focus on customer experience, commercial excellence and digital transformation. She has subsequently applied her expertise to SMEs in the technology sector as well as renowned scale-ups, demonstrating a balanced approach of professionalism and entrepreneurship.
With the appointment of Van Ballegooijen as CEO by the Supervisory Board, BYBORRE reaffirms its dedication to enhancing its operating model through innovation, aiming to contribute positively at scale to the industry. The company's portfolio includes accessible digital solutions for textile design, development, and production, along with a ready-to-order textile collection, demonstrating the market how responsible textiles are made.
It is impressive how BYBORRE has been able to set an example in the industry on how to become more responsible, Van Ballegooijen noted, sharing her thoughts on the role. Real impact happens at scale. I look forward to accelerating our positive impact together with the team.
Borre Akkersdijk, initial founder of BYBORRE, warmly supports Mijke’s appointment. As the founder, he understands the importance of diverse leadership styles and industry expertise in different phases of growth.
Commenting on Van Ballengooijen’s appointment, Akkersdijk stated, “With BYBORRE’s solid product portfolio and operational foundations in place, it is time for new leadership to take this to a next level of industry transformation.”
BYBORRE is looking forward to the next chapter under Van Ballegooijen’s leadership, as it remains committed to its mission of bringing meaningful change through impact innovation in the textile industry.
About BYBORRE®
BYBORRE is a textile company producing innovative knitted textiles for a wide range of applications. What sets them apart is their mission to rethink not just textiles, but the entire way the industry works — with responsibility at its core.
After years of leading technical innovation and developing a striking and instantly recognizable textile language, BYBORRE made a radical move: they opened their platform, giving creators across industries direct access to design their own textiles — a decisive break from the closed, rigid systems that have long defined the industry.
They also took a clear ethical stand: all textiles are produced on-demand, directly tackling the massive environmental impact of overproduction. Through the Textile Passport, every step of the process is fully transparent and traceable — setting a new benchmark for accountability in the textile world.
BYBORRE’s textiles gained immediate international recognition — first in the fashion and sportswear industry, and later across interior architecture, automotive, and lifestyle sectors. Their future-forward approach attracted collaborations with leading brands such as Nike, the Kering Group, BMW Group, Apple TV, Rapha, Gore-Tex, Adidas, McLaren, RipCurl, Natuzzi, The Social Hub, among others.
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