BYBORRE and The Social Hub bring the unique exhibition 'The Elephant in the Room' to Dutch Design Week
An immersive experience focusing on innovative and responsible textile design
AMSTERDAM, 28 SEPTEMBER 2023 — Every year in October, Eindhoven hosts Dutch Design Week (DDW), the largest design event in Northern Europe, drawing over 350,000 visitors from both the domestic and international spheres. This year, The Social Hub Eindhoven opens its doors for an exhibition by one of its long-standing ambassadors and changemakers in the textile industry, BYBORRE. The exhibition, ‘The Elephant in the Room’, made its debut in collaboration with partners(full list here) during Milan Design Week this spring and is now making its first appearance in the Netherlands. It sheds light on the intricacies of the textile industry with a primary focus on encouraging designers to take control of the impact of their design decisions. During DDW, The Social Hub Eindhoven serves as a meeting place for changemakers, talents, experts and those interested in the design and textile industry. Through a diverse programme, BYBORRE and The Social Hub aim to inspire, teach and present innovative design.
The innovative hybrid hospitality concept, The Social Hub, is designed to welcome students, tourists, neighbours and entrepreneurs, creating meaningful and inspiring experiences.
"We are incredibly proud to open our doors to our ambassador, BYBORRE, during DDW. We aim to spotlight changemakers in the design and textile industries, fully embracing our role as facilitators. By forging collaborations and connecting with various industry stakeholders, we can collectively make even more impact," says Frank Uffen, Managing Director of Community & Partnerships at The Social Hub.
The Social Hub's events programme continually seeks to represent different communities, mindsets and industries in collaboration with its 150 European ambassadors. In addition to the exhibition, The Social Hub hosts various workshops and talks during DDW, including one by renowned multidisciplinary artist, designer and entrepreneur, Yinka Ilori.
Let’s talk about the elephant in the room
The exhibition 'The Elephant in the Room' offers an immersive experience for changemakers in the textile sector, encouraging designers to take responsibility for the consequences of their decisions. By showcasing the various steps in the textile industry's supply chain, from sourcing materials to creating end products, 'The Elephant in the Room' provides a deeper understanding of the complexities and challenges in this industry. The exhibition is a tribute to effecting positive change, exploring topics often left unspoken and fostering honest conversations. BYBORRE aims to drive material innovation, collaboration and transparency throughout the entire textile industry.
Collaborations are essential to making a meaningful impact on a large scale. The Social Hub is a great example of how a company can use a space to connect inspiring and relevant individuals. We are delighted to highlight this sense of collaboration during one of Europe's biggest design weeks, hosted in this perfectly situated hub in Eindhoven,
Borre Akkersdijk, Founder and Creative Director at BYBORRE.
An immersive exhibition that dissects the supply chain process of creating BYBORRE textiles and showcases the process behind the tag.
TALKS
# Design Impact by Yinka Ilori
# The Elephant in the Room in Hospitality by The Social Hub
CREATE™ WORKSHOP
An interactive workshop and work session using BYBORRE's Create™ platform. Participating designers can interact and experiment with the textile design platform and receive their knitted samples within just 24 hours.
INTRODUCTION TO TEXTILES™
Samuel de Goede-Stoutenbeek, Head of Design at BYBORRE, will present the enhanced BYBORRE ready-to-order, responsible and customisable textile collection. The new collection is a fusion of fundamental and expressive fabrics, carefully curated to embody the distinctive BYBORRE aesthetics.
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