AMSTERDAM, April 11th – After two years of onboarding hundreds of brands and designers, textile innovation platform BYBORRE is accelerating digital transformation through its online design tool BYBORRE Create™. From today on, anyone who works or wants to work with textile, is invited to design from pixel to needle with BYBORRE's textile creation technology and its direct access to circular knitting machines.
The advanced software update and new features enhance the workflow to create bespoke knitted textiles: from a completely new editor with expanded color options, extended library of curated textile compositions, to visibility on detailed impact data and an updated order history page. On top of that, every fabric comes with a textile passport that has insights on impact, care and lifecycle to help the creator with more freedom in making a conscious choice.
Brands, designers, and creators everywhere have complete control and insights over the design and production process, and can compose textiles by selecting from impact features such as recycled content, CO2 savings, water savings, zero-microplastics or selecting an enhanced lifetime. The online tool is designed to provide creative freedom and transparency to the creator, while also pushing the textile industry toward a conscious direction by disrupting traditional supply and demand. The amount of waste and unused textiles significantly reduces, as it allows only to produce the required meters for a specific product.
BYBORRE’s Co-Founder and Chief Creative Officer, Borre Akkersdijk: "BYBORRE Create™ brings all the years of research and understanding of knit together and shares it with designers from all disciplines in a way that is intuitive and easy to use. Now to make it possible for anyone, anywhere in the world to create a distinctive knitted textile with this speed and their own company DNA. That has never been possible before.”
BYBORRE Create™ shows that there is a need and desire from the industry to create custom and responsible textiles, with many respected brands and suppliers working with BYBORRE ever since. Create™ was introduced in 2019 on an invite-only basis. The beta launch took place in April 2021, quickly followed by an access request in August and open access for automated onboarding with credit card integrations in December 2021.